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OptiWolf Terms of Service

Effective date: July 2, 2026 · OptiWolf is operated by UniBreeze Kft. (Budapest, Hungary)

These Terms of Service (the "Terms") govern access to and use of the OptiWolf service. OptiWolf is operated by UniBreeze Kft. (registered seat: 1141 Budapest, Paskál utca 48. fszt. 1., Hungary; company registration number: 01-09-281663, Metropolitan Court of Registration; tax number: 25162749-2-42) ("OptiWolf", "we", "us"). "You" and "Customer" mean the business entity that creates an account or on whose behalf the service is used.

By creating an account, clicking to accept, or using the service, you agree to these Terms. If you accept on behalf of an organization, you represent that you have authority to bind it.

The service is provided for business use only. You represent that you are acting in the course of a trade, business, or profession, and not as a consumer.

1. The service

OptiWolf is a conversion-rate-optimization and lead-generation platform for websites. Depending on your plan, it includes:

  • A/B testing. A visual editor for creating page variants, delivery of those variants to your website through a single script tag (the "Snippet"), and statistical reporting of results.
  • Measurement. Conversion measurement that reads the Google Analytics and Google Tag Manager events your site already sends, plus URL, click, custom, and revenue goals.
  • Personalization. Audience-targeted page changes, evaluated in the visitor's browser.
  • Popups and lead capture. On-site campaigns (popups, bars) that can collect visitor-submitted information such as email addresses ("Leads"), with delivery to you by dashboard, CSV export, signed webhook, and email notification.
  • AI CRO Agent (premium plan). Assistance that proposes, and at your chosen control level runs, optimization experiments (see Section 8).

We may improve, add, or modify features. We will not materially reduce the core functionality of your paid plan during a paid-up subscription period without notice.

2. Accounts and workspaces

  1. You must provide accurate registration information and keep credentials confidential. You are responsible for all activity under your account.
  2. A workspace may have multiple users you invite. Each user must be authorized by you; their actions bind the Customer.
  3. Notify us promptly at [email protected] of any suspected unauthorized use of your account.

3. The Snippet and your website

  1. You install the Snippet on websites you own or operate with authority to modify. You must not install it on any site you do not control.
  2. The Snippet executes in your visitors' browsers and applies the changes you configure (variant edits, personalizations, campaigns), including any custom CSS, HTML, or JavaScript you author. You are responsible for the content and behavior of everything you configure the Snippet to render or run.
  3. The Snippet is designed to be safe and light: it is built to be cached close to your visitors, applies changes with an anti-flicker guard that always reveals the page within a fixed failsafe window, and calls your existing analytics functions untouched. We may update the Snippet code at any time to maintain, secure, or improve the service.
  4. We do not guarantee that the Snippet is compatible with every website, browser, or third-party script. Test experiments before launching them to all traffic.

4. Your compliance responsibilities

For data the Snippet processes on your website, you are the data controller and OptiWolf is your processor (see Section 10 and the Data Processing Agreement). Accordingly, you are responsible for:

  1. Disclosures. Telling your visitors about your use of OptiWolf in your own privacy and cookie notices, including the browser storage the Snippet uses (enumerated in our Cookie and Local Storage Policy).
  2. Legal basis and consent. Establishing a lawful basis for the processing, and obtaining any visitor consent required in the jurisdictions you operate in (for example under the ePrivacy rules for browser storage) before enabling the Snippet for those visitors.
  3. Lead marketing. All use of captured Leads. If you email people who submitted a form on your site, compliance with marketing and anti-spam laws (such as CAN-SPAM, GDPR, and ePrivacy) is your obligation. OptiWolf stores and delivers Leads to you; it never sends marketing email to your visitors.
  4. Your integrations. Webhook endpoints you configure are recipients you instruct us to send Lead data to; you are responsible for their security and their compliance.
  5. Truthful campaigns. Content you publish through OptiWolf (variants, popups, offers, countdowns) must be accurate and lawful in the markets you target.

5. Acceptable use

Use of the service is subject to the Acceptable Use Policy, which is part of these Terms. In short: no unlawful, deceptive, or malicious use; no prohibited data categories in lead forms; no abuse of free tools or rate limits.

6. Plans, fees, and billing

  1. Plans. Current plans and their limits are described at optiwolf.com/pricing. At the effective date these are Free, Growth, and AI CRO Agent. Plan quotas (such as live tests and tested pageviews) apply as stated on the pricing page; running experiments are not stopped mid-month when a limit is reached, but starting new ones may require an upgrade or the next cycle.
  2. Free plan. The Free plan is offered as-is, for evaluation and light use, without support commitments, and may be changed or withdrawn at any time.
  3. Fees and renewal. Paid plans are billed in advance on a recurring basis through our payment processor and renew automatically until cancelled. Cancellation takes effect at the end of the current billing period; the service remains available until then. Except where required by law, fees are non-refundable.
  4. Price changes. Launch pricing is introductory. We may change prices, including for existing subscriptions, with at least 30 days' notice before the change applies to you. If you do not accept a price change, cancel before it takes effect.
  5. Taxes. Fees are exclusive of VAT and other applicable taxes, which are charged where required.
  6. Non-payment. We may suspend the service (including Snippet delivery) for accounts with overdue fees, after notice and a reasonable opportunity to pay.

7. Intellectual property

  1. OptiWolf and its software, including the Snippet, are the property of UniBreeze Kft. and are licensed, not sold. All rights not expressly granted are reserved. You receive a limited, non-exclusive, non-transferable right to use the service during your subscription, for your own websites.
  2. Your content stays yours. You retain all rights to your websites, your experiment and campaign content, and your Customer Data (defined in Section 10). You grant us the rights needed to operate the service (host, process, transmit, and display that content in the course of providing it).
  3. You may not copy, modify, reverse engineer, resell, or provide the service to third parties as your own offering, except as permitted by mandatory law.
  4. If you send us feedback or suggestions, we may use them without obligation to you.

8. AI CRO Agent

  1. The AI CRO Agent proposes experiments and, at the control level you select, launches changes and rolls out winners on your website. You choose the control level: propose-only, approve-then-run, or autonomous operation.
  2. Agent output is generated with AI assistance and human oversight. It consists of suggestions and automated experiment operations, not guarantees of uplift or business outcomes. Statistical results depend on your traffic and your site.
  3. Changes deployed to your site through the Agent at a control level you enabled are treated as changes you configured for the purposes of Section 3.
  4. You can pause the Agent or lower its control level at any time.

9. Confidentiality

Each party will protect the other's non-public information received in connection with the service with at least reasonable care, use it only to perform under these Terms, and not disclose it except to personnel and contractors bound by equivalent obligations, or where disclosure is required by law.

10. Customer Data, privacy, and security

  1. "Customer Data" means data processed by the service on your behalf: end-user event data collected by the Snippet on your websites (visitor and session identifiers, exposure and conversion events, page URLs, revenue values and order references), Leads, and your experiment and campaign configurations.
  2. For personal data within Customer Data, the Data Processing Agreement (the "DPA") applies and is incorporated into these Terms. The DPA sets out our processor obligations, security measures, subprocessors, and data-subject-request assistance.
  3. For personal data we process as a controller (your account, billing, and our own websites), the Privacy Policy applies.
  4. Data minimization is a design property of the service. Behavioral targeting profiles and dynamic personalization values are computed and stored in the visitor's browser and are not transmitted to our servers. Details in the Privacy Policy.
  5. On termination, you can export Leads (CSV) and results before your account is closed. We delete or return Customer Data as described in the DPA.

11. Warranties and disclaimers

  1. We will provide the service with reasonable skill and care.
  2. Except as expressly stated, the service is provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-interruption.
  3. We do not warrant any particular experiment outcome, conversion improvement, statistical result, or revenue effect.
  4. The service reads events produced by third-party tools you use (such as Google Analytics and Google Tag Manager). We are not responsible for changes to, or the behavior of, those third-party tools.

12. Limitation of liability

  1. To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, or consequential damages, or for lost profits, lost revenue, lost data, or business interruption, even if advised of the possibility.
  2. To the maximum extent permitted by law, each party's total aggregate liability arising out of or related to the service is capped at the fees you paid to OptiWolf in the 12 months preceding the event giving rise to the claim, or EUR 100 if no fees were paid in that period.
  3. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including, under Hungarian law, liability for damage caused intentionally or resulting in harm to human life, physical integrity, or health (Civil Code, Section 6:152).
  4. Your payment obligations and your indemnity under Section 13 are not limited by paragraph 2.

13. Indemnity

You will defend and indemnify OptiWolf against third-party claims arising from: (a) your websites and their content; (b) content and code you configure the service to deliver; (c) your use of Leads, including marketing sent to them; or (d) your breach of Section 4 (compliance) or the Acceptable Use Policy.

14. Suspension and termination

  1. Either party may terminate for material breach not cured within 14 days of notice. You may cancel at any time, effective at the end of the billing period.
  2. We may suspend the service immediately where reasonably necessary to prevent harm: security incidents, abuse, unlawful content, non-payment (per Section 6), or risk to other customers or to end users. We restore service once the cause is resolved.
  3. After termination we keep your data available for export for 30 days, then delete Customer Data per the DPA, except where retention is legally required.

15. Changes to the service and these Terms

We may update these Terms. For material changes we give at least 30 days' notice (email or in-app). Continued use after the effective date of the change constitutes acceptance; if you do not agree, cancel before it takes effect. The current version and its effective date are always published at optiwolf.com/terms.

16. General

  1. Governing law and venue. These Terms are governed by the laws of Hungary, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. Disputes are subject to the exclusive jurisdiction of the Hungarian courts competent for Budapest.
  2. Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of the business.
  3. Severability; waiver. If a provision is unenforceable, the remainder stays in effect. Failure to enforce is not a waiver.
  4. Entire agreement. These Terms, the DPA, the Acceptable Use Policy, and the order/plan you selected are the entire agreement about the service and supersede prior discussions. If you and we sign a separate master agreement, that agreement prevails over these Terms.
  5. Notices. Legal notices to us: [email protected] or UniBreeze Kft., 1141 Budapest, Paskál utca 48. fszt. 1., Hungary. Notices to you: your account email.

Contact: [email protected]