Pricing

The no-brainer way to start A/B testing

Start free. Upgrade when your experiments pay for themselves, usually fast. These are Stage-1 launch prices.

Free
$0/mo
Try OptiWolf on a single site.
  • 1 site
  • 1 live A/B test
  • Up to 5k tested pageviews/mo
  • Significance testing built in
  • Community support
Start free
Most popular
Growth
$59/mo
For running A/B tests seriously.
  • Up to 10 live A/B tests
  • Up to 50k tested pageviews/mo
  • Auto-rollout on significance
  • Significance testing built in
  • Priority support
Start free
Most powerful
AI CRO Agent
$129/mo
An AI agent that runs CRO for you. You decide how much control it gets.
  • Propose: AI suggests high-impact A/B tests
  • Auto-pilot: it launches and rolls out winners
  • Autonomous: it optimizes your site end-to-end
  • Switch control level anytime
  • Priority support
Start free

All plans include the cookieless snippet, A/B testing measured in Google Analytics, and real significance scoring. No credit card to start.

Compare plans

Every plan, line by line.

FeatureFreeGrowthAI Agent
Live A/B tests110Unlimited
Tested pageviews / mo5k50k250k
Sites113
Significance testing
Auto-rollout on significance-
AI proposes A/B tests--
AI auto-runs and rolls out winners--
Fully autonomous optimization--
SupportCommunityPriorityPriority

Questions, answered

The stuff people ask before starting.

Is there really a free plan?

Yes. Free is free forever for one site with one live A/B test. No credit card.

How does the AI CRO Agent work?

You pick the control level: it can just propose A/B tests, auto-run and roll out the winners, or optimize your site fully autonomously. Start hands-on and hand over more as you trust it.

Is this introductory pricing?

Yes. These are Stage-1 launch prices and will rise as we ship more, including for existing accounts. Start now to come in at the lowest stage.

Does the snippet slow my site down?

No. It’s tiny, cookieless, and served from an edge separate from your app.

What counts as a live A/B test?

Any A/B test that’s live and collecting data. Drafts and finished tests don’t count.

Not sure where you’d gain the most?

Run a free CRO scan and we’ll show you. No account needed.