Change your page in a visual editor, split the traffic, and let a real significance test call the winner, measured from the Google Analytics events you already send.
A tiny, cookieless snippet before </head>. That is the whole integration; your analytics stays untouched.
Your real page loads in the editor. Click any element to change copy, colors, images, or links; hide sections; inject HTML if you want to.
Choose the Google Analytics events you already fire (purchase, sign up), or use click, URL, and custom goals. No new tracking plan.
Traffic splits automatically with no flicker. Results show lift and confidence per goal, and flag the winner so you can ship it with certainty.
Built for marketers who want defensible answers, not dashboards to babysit.
No staging copies or mockups: the editor loads your live page and every click becomes a precise change. Build one variant or several.
OptiWolf reads the events your Google Analytics and Google Tag Manager already send and passes them through untouched. One source of truth, nothing to reconcile.
A proper significance test with lift and confidence per goal. When a test is inconclusive, it says so; no false winners to explain later.
Test the landing page and count the purchase that happens on the checkout page days later. Assignments are sticky, and conversions attribute anywhere on your site, in any later session.
Capture order values from your purchase events, a one-line revenue call, or a fixed value per conversion. Results test revenue per visitor beside conversion rate, protected from one whale order skewing the answer.
Anti-flicker built in, returning visitors always see their variant, and single-page apps are handled. Your site never shows the original for a split second first.
A variant can win more clicks while selling cheaper baskets. OptiWolf reports both verdicts side by side, per funnel goal: conversion lift and revenue per visitor, each with its own confidence. When they disagree, you see it plainly, and you decide with the full picture.
Once, for one line. Someone pastes the snippet into your site template (or Google Tag Manager), and every test after that is point-and-click.
No. OptiWolf listens to the events you already send and passes them through to Google untouched. Your reports stay exactly as they are.
The results say so, with the numbers to back it. You keep the original, keep the traffic, and test the next idea; that honesty is the point.
Every pillar rides the same snippet and the same measurement spine, so they compound: target popups by test variant, personalize for popup subscribers, and read it all in one place.
Free plan, one line to install, and a verdict you can defend in front of anyone.