Popups & lead capture

Capture leads. Keep your site pleasant.

Launch on-brand popups, sticky bars, and slide-ins from complete templates in minutes. Triggers catch the right moment, frequency caps respect your visitors, and real statistics show what each campaign earns.

  • Complete templates, live in minutes
  • Frequency caps on by default
  • Leads to your list, inbox, and webhook
How it works

From template to captured lead

1

Pick a format and template

Popup, sticky bar, or slide-in. Every template is complete: screens, success state, teaser, and sensible trigger defaults. Never a blank canvas.

2

Make it yours

A structured editor with live preview. Your account theme (logo, colors, fonts) applies automatically, so campaigns look on-brand from the first second.

3

Choose when, how often, and who

Exit intent, time on page, scroll depth, inactivity, or click. Three plain questions set the frequency cap. Audience rules pick who sees it.

4

Launch and collect

Leads land in your in-app list and are delivered to your inbox and your webhook, with delivery status per lead. Export to CSV anytime.

What you get

The popup toolkit, minus the popup fatigue

Built on one principle: your site’s experience is our reputation.

Complete templates, not blank canvases

Multi-screen campaigns (up to three screens) with success states and a teaser included. SaaS, newsletter, and content templates alongside the shop classics.

Triggers that read the moment

Exit intent, time on page, scroll depth, inactivity, element click, or your own JavaScript call. Combine several; the first to fire shows the campaign.

Frequency caps that protect your brand

How many times, how soon again, and when to stop for good (after conversion, on by default). Plus a hard rule: at most one modal per pageview, across all campaigns.

Audience targeting, in-browser

New vs returning, traffic source, pages visited, visitors who already subscribed (excluded by default logic you control), even A/B variant membership. Evaluated in the visitor’s browser.

Leads, delivered

An in-app list with search, filters, CSV export, and GDPR-grade deletion. Each lead can also go to your inbox and to a signed webhook that connects to any tool.

Popup A/B with real statistics

Test campaign variants with the same significance engine as page experiments: lift, confidence, and a flagged winner. Not vanity conversion rates.

Respectful by default

Popups that don’t cost you customers

Aggressive popups convert once and annoy forever. OptiWolf ships with anti-fatigue defaults: capped repeats, a stop-after-conversion rule, an always-visible close, and a polite teaser that keeps a dismissed offer reachable without re-nagging. Campaigns render in an isolated layer, so they never break your page or shift your layout.

  • One modal per pageview, enforced across all campaigns
  • Teaser recovery: dismissed doesn’t mean gone, it means quieter
  • Isolated rendering, no layout shift, no style bleed
Good to know

Asked before starting

Where do my leads go?

Always into your in-app list (searchable, CSV export, GDPR deletion). Optionally also to your inbox per lead, and to a signed webhook that plugs into your email tool via Zapier, Make, or anything that speaks HTTP.

Will popups slow down or break my site?

No. Campaigns load lazily after your page and render in an isolated layer: no layout shift, no style conflicts, and the page works exactly the same if OptiWolf is unreachable.

Can I prove a popup is worth it?

Popup variants are A/B tested with real statistics: impressions to submits, lift, and confidence. And because it shares one identity with the rest of the suite, you can analyze leads by experiment variant.

Better together

One suite, one visitor identity

Every pillar rides the same snippet and the same measurement spine, so they compound: target popups by test variant, personalize for popup subscribers, and read it all in one place.

Your list should be growing by Friday.

Pick a template, set the triggers, launch. Free plan, no credit card, frequency caps on by default.