← CRO Academy
Teardown
We rebuilt a SaaS pricing page. +29% trials.
Every change we made, ranked by ICE, with the before/after.
This teardown is on the way. We’re writing it up properly — the kind of teardown you can act on, not filler.
Want it first? Subscribe in the CRO Academy and we’ll send the next playbook the week it drops.
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JW
Jane Wolfe
Head of Growth at OptiWolf. Ex-agency CRO lead; has shipped a few thousand experiments and has opinions about hero copy.