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Experiments
Does urgency still work? 12 tests, one answer.
We ran the same urgency test across 12 funnels. The results surprised us.
This experiments is on the way. We’re writing it up properly — the kind of teardown you can act on, not filler.
Want it first? Subscribe in the CRO Academy and we’ll send the next playbook the week it drops.
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JW
Jane Wolfe
Head of Growth at OptiWolf. Ex-agency CRO lead; has shipped a few thousand experiments and has opinions about hero copy.